2025 China Bicycle Export Outlook: Growth Trends and Strategic Shifts
The global demand for electric and traditional bicycles continues to evolve, and in 2025, China’s bicycle industry is showing signs of recovery and strategic transformation. According to customs data from January to May 2025, China exported 21.21 million units of complete bicycles, with a year-over-year increase of 10.2%. While this growth is encouraging, there are challenges ahead, especially in pricing and specific market performance.
📦 Export Volume & Value Trends
- Total Export Volume (Jan–May 2025): 21.21 million units
- Total Export Value: $1.214 billion (+3.6% YoY)
- Average Unit Price: $57.25 (-6.0% YoY)
- May 2025 Export: 4.19 million units, worth $230 million
While export volume has bounced back, the average unit price dropped by 6%, suggesting a price-sensitive global market or a shift toward lower-cost models, such as foldable electric bikes or entry-level commuter e-bikes.
🌍 Top Export Destinations
| Country | Export Value (USD) |
|---|---|
| Japan | $21.77 million |
| United States | $11.93 million |
| Russia | $10.24 million |
| South Korea | $4.23 million |
| Netherlands | $4.15 million |
Key markets like Japan, the US, and Russia remain dominant, but US exports have sharply declined due to the expiration of Section 301 tariff exemptions and rising retaliatory tariffs. In May alone, US-bound exports fell 70.7% in volume and 64.7% in value.
📉 Policy Impact: U.S. Market Faces Pressure
The United States has been the most affected by policy changes, with seven consecutive months of declining bicycle imports from China. This has created a vacuum in the premium e-bike and mid-drive electric bike segment, pushing more brands toward European OEM partnerships or sourcing from alternative regions.
📈 Growth Areas: OEM, ODM & European Expansion
Despite pricing pressure, OEM and ODM demand is increasing, particularly from Germany, the Netherlands, and Southeast Asia. Businesses are seeking customizable electric bikes like the DS-2603 Mid Drive Fat Tire E-Bike to differentiate themselves in competitive markets.
🔄 Strategic Takeaways for B2B Buyers
- Focus on OEM customization to increase product differentiation.
- Expand into Japan, Russia, and Europe, which remain stable importers.
- Leverage Chinese manufacturing scale for cost-effective B2B orders.
- Plan ahead for regulatory changes in the US and EU markets.
📊 Trade Structure & Logistics
In the first five months of 2025, general trade accounted for 67.7% of all exports, while processing trade and border trade contributed 16.5% and 7.8%, respectively. The trade model diversification ensures flexibility in logistics and tariff structures.
Conclusion: A Time for Strategic Pivot
China’s bicycle export industry is adapting to a new global landscape. For B2B wholesalers, retailers, and OEM brands, 2025 presents both opportunities and challenges. By embracing custom electric bike manufacturing and targeting high-growth regions, businesses can thrive even amid global headwinds.
Looking for OEM/ODM support? Contact moyo@poleejiek.com or explore our Mid Drive E-Bike collection for tailored solutions.
