How Ebike Leasing Is Transforming Business Mobility in Europe (2025 Outlook)

The European Cyclists' Federation (ECF) recently released a white paper promoting Germany’s JobRad-style leasing model as a blueprint for B2B bicycle adoption across Europe. The strategy is simple yet powerful: provide employees with electric bikes through employer-backed leasing programs, subsidized by tax incentives. This approach isn’t just transforming how people ride—it’s revolutionizing how businesses move.

From Commuting to Corporate Fleets: Why Leasing Works

According to ECF, over 2.1 million company bicycles are already in use across Germany, supported by nearly 270,000 businesses. Monthly leasing payments are deducted from pre-tax salaries, saving employees up to 40% compared to retail prices. This model is increasingly appealing to B2B buyers in logistics, hospitality, and tech sectors.

Leased bikes are typically of higher quality—76% of users selected premium models they would not purchase outright. From vintage electric bikes to electric mountain bikes, the range of choices reflects varied business needs, from last-mile delivery to eco-conscious company branding.

Top Ebike Types for Business Leasing

Whether you’re outfitting a commuter fleet or empowering a delivery team, here are the most leased categories:

• Commuter Ebikes – Designed for everyday city travel, ideal for employees commuting short to mid-range distances.
• Vintage Electric Bikes – Perfect for hotels, resorts, and creative industries seeking a stylish brand presence.
• Electric Mountain Bikes – Rugged and durable for field engineers or outdoor industry teams.
• 72V Ebikes – High-voltage power for heavy-duty logistics or extended touring performance.

Product Highlights for Leasing Programs

Retro Electric Bike BLJ-S2007

A stylish vintage e-bike with modern tech. Ideal for hotels or businesses looking to make a brand statement. 48V battery, fat tires, and 7-speed gear.

View BLJ-S2007 →

Commuter Electric Bike BLJ-2031

Foldable and commuter-friendly, with a 750W rear motor and SHIMANO 7-speed system. Great for urban fleets or remote workforces.

View BLJ-2031 →

High-Performance Retro BLJ-S2009

Equipped with a powerful 2000W dual motor and dual battery, this 72V ebike is perfect for delivery fleets needing extended range and torque.

View BLJ-S2009 →

The Political Push Behind Leasing

The success of the JobRad model isn't just about convenience—it’s built on a favorable political environment. Since 2012, employer-provided bikes in Germany have enjoyed tax parity with company cars. A 2019 reform further accelerated adoption. Today, the leasing sector generates €3.1 billion annually and supports nearly 500,000 jobs.

Now, ECF is urging other EU nations to replicate this policy. By encouraging tax-deductible leasing, Europe can reduce emissions, ease urban traffic, and stimulate the cycling industry.

Conclusion: A New B2B Era for Ebikes

Whether you’re managing a hotel, running a delivery network, or providing employee benefits, ebike leasing is a win-win for business and the planet. With POLEEJIEK’s lineup of retro electric bikes, mountain bikes, and urban commuters, your business can ride the next wave of sustainable mobility—efficiently and stylishly.