Spain Bike Market 2025: Q3 Recovery After H1 Slump

Spanish bicycle production is projected to hit a new low in 2025, marking the lowest output since 2020. Following a market downturn at the start of the year, annual production is expected to fall below the 300,000-unit mark for the first time. However, data from the third quarter shows emerging signals of a recovery.

Key Takeaways

• Five-Year Low Projected: Spain's 2025 bike production is forecast to drop below 300,000 units for the first time since 2020, likely landing around 290,000 units.

• Overall 2025 Pressure: In the first nine months, total production was 218,000 units (down 10% YoY), with a total value of €176.5 million (down over 8% YoY).

• Q3 Recovery Signal: After a dismal first half, the market decline slowed significantly in Q3 to just -4%. July saw a 16.5% year-over-year increase in value.

• E-Bikes are a "Weak Link": The domestic electric bike segment performed poorly, with production plummeting 17.5% YoY to just 1,140 units.

• Average Price Climbs: Despite lower volume, the average price of a Spanish-made bicycle rose to €809 in 2025, up from €725 in 2024.

Overall Pressure: Production and Value Hit New Low

According to official data from Spain's Ministry of Industry and Tourism, the first nine months of 2025 saw total bicycle production reach 218,000 units, a 10% decrease compared to the same period last year. Total production value fell by over 8% to €176.5 million.

This downturn is not unique to Spain. As noted by industry bodies like the Confederation of the European Bicycle Industry (CONEBI), the broader European market is also facing significant production declines.

Based on this data, industry consensus predicts that Spain's full-year 2025 production will fall below 300,000 units for the first time since 2020. Even if Q4 matches the 71,000 units from 2024, the total for the year will only be approximately 290,000 units, signaling a significant market trough.

Market Divergence: H1 Slump vs. Q3 Recovery

While the full-year data appears pessimistic, the market's internal rhythm is showing positive change. The market experienced a deep adjustment in the first half of 2025, but a turning point appeared in the third quarter.

The production decline, which was in the double digits, narrowed sharply to just 4% in Q3. The leading Spanish brand Orbea had previously predicted a market stabilization in the second half of the year, a judgment that this data now confirms.

Note: Average Price Rises Amidst Slump Despite the drop in production volume, the average sales price of a bicycle in Spain climbed to €809 in 2025. This is a notable increase from the 2024 average of €725, suggesting a structural shift toward higher-end products or the impact of cost pressures.

Electric Bikes Emerge as a "Weak Link"

While the conventional market shows signs of recovery, the electric bike segment has performed poorly. In the first nine months of the year, only 1,140 e-bikes were produced domestically in Spain. This represents a sharp drop of 17.5% year-over-year, with a total production value of €2.4 million.

For context, 2024 was a "mini-peak" for the Spanish bicycle industry, with total production reaching 309,900 units (+2.9% YoY) and a total value of €240 million.

FAQ

What is the main forecast for Spanish bike production in 2025?

The 2025 forecast is a five-year low, with total production expected to fall below 300,000 units. The total for the year is projected to be around 290,000 units.

Are there any signs of a market recovery?

Yes. After a very difficult first half of 2025 (production down 12%), the market showed a clear turning point in the third quarter. The production decline slowed to just 4%, and production value grew in both July and September.

How is the domestic e-bike segment performing in Spain?

The domestic e-bike segment is a significant weak point. While the broader market is stabilizing, e-bike production in the first nine months of 2025 plummeted by 17.5% year-over-year.

Why is the average price increasing if production is down?

The article suggests two possibilities. The rise in average price (from €725 to €809) indicates either an upgrade in the product mix—meaning manufacturers are focusing on more expensive, higher-end models —or the impact of rising production costs.